Level 3 Content Creator

Content

A content creator makes and delivers vibrant and eye-catching content for digital channels and platforms such as websites and social media. This content often targets a specific end user or audience.

The primary role of a Content Creator in any business is to create content that engages with an audience, and importantly; helps the business to achieve its goals. The role is found both in the creative and non-creative industries.

What does the day-to-day look like?

Content creators can create various materials, ranging from social media campaigns, video on platforms like TikTok and Instagram, images, podcasts, emails, and social media copy.

With the average person now spending almost 7 hours per day online, the importance of getting digital right has never been more important. Content marketing is one of the most exciting roles to be involved in within a business and is a crucial part of the company, meaning the apprentice can directly affect sales, leads and the overall development and growth of the business. This can lead to a long and successful career in Content Creation and Digital Marketing, or further education to become a Content or Marketing Manager.

Career Pathways include: As a Content Creator you will…

• Plan and develop creative content in line with the brief and budget/costs.
• Interpret the strategy and objectives of the brand and align these to the content.
• Research, prepare and develop the media messaging to maximise audience engagement.
• Develop and create written content that can be used across a variety of media.
• Create visual and audio content that can be used across a variety of media.
• Store content securely and methodically to enable efficient access and retrieval.
• Collaborate with colleagues and clients to plan and align content delivery with business objectives.
• Manage content online using appropriate tools and techniques.
• Evaluate the effectiveness of the content produced against the original plan and recommend improvements.
• Undertake continuous professional development to keep up to date with trends and technology.

The occupation is found in a very broad range of businesses, ranging from public, private and third sector employer. This may include charities, social media employers, digital agencies, and broadcasters. Employers can vary in size from micro businesses to multinational.

The broad purpose of the occupation is to develop and create written and audio visual content that can be used across a variety of platforms and media. This may include social media, broadcast or in print.

A content creator works to a brief. They research, prepare and develop the messaging to maximise audience engagement. They capture the strategy and objectives of the brand and needs of the customer, client or business.

The content they create can be used as part of media, advertising, documenting and marketing campaigns.

They simplify and tailor a message to the audience to suit the purpose. These can be used across different platforms and channels. An interest in technology and creating content is a must.

In their daily work, an employee in this occupation interacts with a wide range of internal and external stakeholders throughout the end-to-end content creation process.

Typically, they are likely to interact with clients, marketing and digital teams, production teams, budget holders, contributors, artists and end users.

An employee in this occupation will be responsible for delivering high quality content on time and on budget that meets the brief. They need to be aware of the legal and regulatory framework and take this into account throughout the content development process.

A content creator would need to take into account ethical considerations and wider organisational policies. A content creator would typically report to a senior colleague within their functional area.

They are required to keep up to date with new technologies, platform developments and consumer trends.

Qualifications or Industry Accreditation gained

On completion of this learning programme, the apprentice will have achieved a Level 3 Apprenticeship Standard as a Content Creator.

Delivery plan and apprentice progression

Throughout the apprenticeship, the apprentice is supported by their work-based tutor, employer mentor and class-based tutor to ensure that they are progressing at the right pace and developing the skills and knowledge expected.

Month 1-12

• Induction
• Functional skills (where applicable if needed)
• Knowledge units
• Skills development
• Project based learning and presentations

• Skills development
• Functional skills exams (where applicable if needed)
• Gateway
• End Point Assessment

Every apprenticeship includes off-the-job training – equivalent to six hours per week. This takes place during time normally spent at work but does not include the usual daily duties and responsibilities carried out as part of their normal role. It can consist of work and tasks ranging from projects, lectures and seminars to day release, blended learning, and training to use specialist equipment. It can form part of regular weekly time set aside, or be combined for larger blocks of time, depending on the approach that works best for the employer. Many employers chose to give their apprentice one day or two afternoons a week to work on their apprenticeship.