Design student creates Apprentice Town logo for Chesterfield

Apprentice Town logo design comp winner Jade Bright

Chesterfield’s Apprentice Town initiative has been given its own identity thanks to Chesterfield College design student Jade Bright.

Jade’s winning design was selected from 28 entries submitted by students on the Extended Diploma in Graphic and Interactive Design course. Her design will now appear on a new website and literature for the Apprentice Town initiative which was recently launched to the town’s business community by Destination Chesterfield at the annual Celebrate Chesterfield event.

The project was established by Chesterfield Borough Council and Chesterfield College in order to raise awareness of apprenticeships and promote co-operative working across the education, business and learning community. 

Emily Williams, Senior Economic Development Officer at Chesterfield Borough Council who is leading the Apprentice Town initiative, said: “Already, Chesterfield is a town where young people, parents and our businesses think ‘Apprenticeship First’. We want to grow individuals’ careers and futures alongside our businesses and the logo design competition played a critical role in doing that as it enabled students to gain real life work experience.

 “All the students involved stepped up to the challenge and conducted themselves brilliantly. We had some superb entries and choosing a final winning design was not an easy task for the Apprentice Town steering group.”

As part of winning the design competition, Jade also won £100 of equipment from Turners Art Supplies and work experience with Chesterfield Borough Council’s graphic designers. 

Julie Richards, Principal and Chief Executive of the Chesterfield College Group added: “Congratulations to Jade and all the shortlisted students who came up with some fantastic designs for the competition. Part of the Apprenticeship Town initiative is about preparing young people for work so it is wonderful that students have been given the opportunity to design the logo which will be at the forefront of the campaign. Taking part has allowed them to develop skills they will need in their future careers as designers. We are looking forward to giving more young people and businesses opportunities to get the skills they need by working with Chesterfield Borough Council to help increase apprenticeship participation in the town.” 

For further details about ApprenticeTown and to see Jade's logo in action visit